Bollywood Beatbox by Richard Byrne

Order Panjabi MC's "Beware".

GloboBeat > Global Music Bollywood Beatbox
By Richard Byrne \| Saturday, August 23, 2003

Panjabi MC has taken his fusion of Indian music and hip-hop from India's Punjab region — via Coventry, England — to dance clubs all over the world. How has this Asian hitmaker, whose real name is Rajinder Rai, accomplished this feat? And what is his debt to television celebrity David Hasselhoff and New York rapper Jay-Z?

n one interesting way, Panjabi MC's hit single "Mundian To Bach Ke" ("Beware of the Boys") is a classic example of Bollywood colliding with Hollywood. When the kinetic track first hits the ears, the rhythms of the Indian festival music known as "bhangra" are overwhelming.

Panjabi MC introduces Western audiences — who generally deem traditional Indian music as too exotic — by infusing hip-hop with samples of Panjab music.
It's hard to get the jangle of the "tumbi" — a one-string instrument found in India's Punjab region — out of your head. But listen more closely, and fans of U.S. television might hear something very familiar.

Underneath the distinctive sound of the "dhol" — the hollow, two-headed drum that defines the banghra sound — fans of the mid-1980s U.S. television series "Knight Rider" might hear something familiar. Yes, Panjabi MC borrows the bass line from the show's theme song as the foundation of his hit single.

Hitching a Knight Rider

"Knight Rider" was a science-fiction show about a high-tech talking car that fought crime, with Hasselhoff's character (playing Michael Knight) as its driver. Despite the silly premise, the program was among the most widely viewed U.S. TV shows around the world — in part because of the appeal of its star, David Hasselhoff.

A former soap opera star, Hasselhoff became an international star via his roles in "Knight Rider" and another highly popular series, Baywatch. He also is a worldwide recording star, with a particularly large following in Germany.

Sample recognition

Panjabi MC's hit single "Mundian To Bach Ke" is a classic example of Bollywood colliding with Hollywood.
Thus, Hasselhoff is one of the most recognizable U.S. actors in the world — and the shows in which he starred still play on television to this day.

Clever hip-hop artists such as Panjabi MC exploit this kind of cultural trivia to attract listeners. After all, one of the objects of incorporating a familiar tune into a new song (known as "sampling") is to build a bridge to audiences. The listener will "recognize" — even subliminally — the song that is being sampled.

Thus, when the fans of "Knight Rider" hear "Mundian To Bach Ke," the song may already have a slightly familiar ring to it. Building such bridges of recognition become even more important when the music is deemed by pop audiences as "exotic."

Relate and translate

Despite the increased popularity of Indian music, it has yet to conquer the U.S. pop music charts — which are dominated by rock, rap and rhythm & blues music.

In many ways, it is no surprise that Panjabi MC is the artist to accomplish this feat at long last. Translating the "desi" — or "popular folk" music of India — sound into Western musical forms has been a particular strength of Rajinder Rai's music ever since he began working as a disc jockey, rapper and recording artist back in the early 1990s.

Straight outta Coventry

Rajinder Rai was born in the British city of Coventry. According to the biography on his official website, he began his musical career by rapping in a conventional style — and picked up the nickname "Panjabi MC" at that time.

The undeniable appeal of Panjabi MC's music has won over skeptical Western music fans — and traditional Eastern musicians.
Eventually, he says, the exotic name became a musical road map. "After I had been doing this for a couple of years," writes Panjabi MC, "I started adding desi samples into the music. To start with, this was from vinyls [records]. But soon I got singers and musicians to play live — and my sound was born."

British hip-hop audiences found much to like in Panjabi MC's novel blend of banghra and rap — but the first reaction from banghra musicians was less than enthusiastic.

Still, the music's undeniable popularity eventually won over the banghra community as well, setting the stage for world musical conquest.

Biting the Big Apple

Enter "Mundian To Bach Ke." The song's combination of traditional banghra instrumentation, vocals and hip-hop flavor — not to mention that sly wink to "Knight Rider" — has proven immensely successful, climbing the music charts in numerous countries.

But when Panjabi MC finally released his first full-length album in the United States ("Beware"), there was a crucial addition to the song. Layered over the blend of banghra and hip-hop was a vocal track by the most popular U.S. rapper of the last few years, Brooklyn-born Jay-Z.

Breaking global ground

Translating India's folk and festival music into Western musical forms has been Rajinder Rai's strength ever since he took the name Panjabi MC.
Like Panjabi MC, Jay-Z is also a worldwide figure — topping charts in numerous countries with his own best-selling records. If the original version of "Mundian To Bach Ke" represents a collision of Hollywood and Bollywood, the new Jay-Z version is a meeting of Brooklyn and banghra.

Panjabi MC might have put it best when speaking to the press in early 2003: "For the bhangra crowd in the UK, we don't even know that anyone outside our community is down with it. To think that someone like Jay-Z is going to be bouncing on a bhangra beat, it's amazing, very groundbreaking."

Groundbreaking, yes. And very global, too.

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Sample these tracks from Panjabi MC's "Beware" (Sequence):
	Mundian to Bach Ke (Beware of the Boys)
	Jatt Ho Giya Sharabee
	Beware of the Boys (Jay-Z Remix)



You may need to download a free version of the Windows Media Player to listen to these audio samples.
	Order Panjabi MC's "Beware" online.

Panjabi MC
Browse the official web site of Rajinder Rai, the DJ who performs as Panjabi MC.

Bhangra
This web page has information about the Panjab region's music and culture.

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