EconoMatters

Nevada Gigafactory Critical to Tesla’s Future

The Tesla Gigafactory in Nevada, soon to be the world’s biggest building, is a huge roll of the dice for Elon Musk.

Takeaways


  • The Tesla Gigafactory in Nevada, soon to be the world’s biggest building, is a huge roll of the dice for Elon Musk.
  • The Tesla Gigafactory is what Musk calls the machine that builds the machine.
  • Musk and his deputies emphasize there is a huge untapped market. Electric cars account for only 1% of all cars on the road.
  • Many big investors have shorted Tesla stock, expecting the company to fail. Other big money investors and enthusiasts take the opposite view.

What Tesla has built in the Nevada desert is impressive. Five years ago, the Gigafactory was merely an expanse of rocks and dirt.

Today it is a sprawling three-story red and grey structure the size of a dozen football fields that when completed will be the world’s biggest building.

It is crammed top to bottom with automated machines, snaking assembly lines, engineering rooms and 13,000 busy people working for Tesla and its Japanese partner Panasonic.


Portion of Gigafactory, truck departing


A 24 hour operation

This is where half of the world’s electric vehicle batteries are produced. Panasonic, occupying 30% of the building, produces the cells, 4,000 of which go into a pan beneath the floor of every Tesla Model 3 electric car. It’s a three-shift, 24-hour operation.


Lithium ion battery for Tesla model 3


Gigafactory is what South African-born Musk calls the machine that builds the machine. Density — efficient use of space– is driving down costs.

Production begins on the third floor while finished panels emerge at the bottom. 1,000 car sets per day go by truck five hours to the Tesla car assembly plant in Fremont, California on San Francisco Bay.

Plant manager Chris Lister, Tesla’s vice president of operations, calls the Gigafactory a self-contained, vertically integrated manufacturing facility.


Plant manager Chris Lister


A huge roll of the dice

The Gigafactory is a huge roll of the dice for the 15-year-old company that has yet to register an annual profit, and analysts say Tesla will lose money again this year.

Many big investors have shorted Tesla stock, expecting the company to fail. Other big money investors and enthusiasts take the opposite view, saying Tesla is winning and leading the transition to sustainable energy.

Engineering challenges at times create tension between Panasonic and Tesla. Musk is pushing for greater energy density in cells, which would boost vehicle range and increase power. Tesla has not yet selected Panasonic to produce cells for its vast under construction plant in China.

For its part, Panasonic wants Tesla to sell more cars before it commits to further expansion in Nevada. Car sales this year have not matched expectations.

In 2018, Tesla doubled the size of its fleet. But Musk and his deputies emphasize there is a huge untapped market. Electric cars account for only 1% of all cars on the road and 60% of all electric vehicles are in China.

The new Tesla plant will be in Shanghai. Another production plant is planned for Europe, its location to be announced by the end of this year.

Musk told shareholders that Tesla’s Model Y, a mid-size sport utility vehicle, will go into production next year. Both a semi-truck and a pickup—which Musk says will combine the attributes of a Ford F-150 and a Porsche 911—are in the works.


Tesla Model Y, displayed outside the shareholders meeting


The engineering challenges

Musk told shareholders that lowering the cost of batteries is critical. Boosting range and reducing charging time are huge engineering challenges.

Vehicle range, said Musk, will soon expand to 400 miles (640 km). The company dismisses reports that lithium is in short supply and says car sales currently exceed car production.

Having put on weight over the past year and looking somewhat stressed, Musk said service and charging stations are the key to sales.

On both counts, he said, Tesla is winning. In some markets Tesla personnel come to owners’ homes to change tires or do minor repairs. The number of supercharger stations is doubling.

I traveled from the annual meeting in the Silicon Valley to Sparks, Nevada as a passenger in a friend’s Model 3. Acceleration and comfort were first class, even awesome.

It is indeed a computer on wheels. But autopilot remains a work in progress. Back home on the east coast of the United States, Tesla naysayers are in control. Here on Tesla’s home ground, the enthusiasts and believers carry the day.


Employee parking lot, Gigafactory, Sparks, NV


Editor’s Note: All photos, Barry D. Wood.

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About Barry Wood

Barry D. Wood is a Washington writer and broadcaster. His new book is Exploring New Europe, a Bicycle Journey. His twitter handle is @econbarry

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